Recently, whilst scrolling through Pinterest in the midst of yet another web of procrastination, I came across a quote that really struck a chord with me:
Although quite bleak in its delivery, I couldn’t help but think how neatly it outlined the need for the world to start looking at sustainability as something we all can (and should) get behind. Sustainability has too often been disregarded as a practice confined to the tie-dye wearing, tree-hugging, flower power-ed stereotype we know and love from the 60s.
Thankfully, the stereotype seems to be gradually fading, in part thanks to the huge cluster of sustainability influencers taking social media by storm and redefining what ethical fashion looks like. Here are some of the conscious heroes you can follow to inspire you to dress more sustainably (and look fantastic whilst doing it!):
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Awarded in the top 30 vegan fashion blogs, @thevashionblogg (a.k.a Clara) inspires her readers to lead a more sustainable lifestyle by showcasing a collection of her sporting a number of vegan-friendly, ultra-stylish outfits whilst also managing to provide us with her top tips to fulfilling a vegan lifestyle. Her top notch fashion sense is impressive enough as it is for me to want to follow the blog; and the fact that it’s all 100% vegan-based is just another massive bonus. With her motto being ‘Look good, do good, feel good’, @thevashionblogg does exactly what it says on the tin.
Marta Canga @Marta_Canga
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Never without my reusable coffee cup! ☕️♻️ Did you know that 99.75% of coffee cups do not get recycled? || Whether you are #teamcoffee or #teamtea, we should all be carrying one in our bag! ? It's actually the mixture of paper and plastic in their inner lining – designed to make them both heat and leakproof – that causes difficulties. ??♀️ . There are currently only a small number of specialist plants in the UK able to process the disposable used cups, and as a result, the vast majority of them (more than 99.75%) don't get recycled.? . In 2011 it was estimated that 2.5 billion coffee cups were thrown away each year and that figure is likely to be higher now. ☹️ So the question here is: do you have one and if so, how often do you use it? If not, what is holding you back? ?? ?: @thelovelythingsuk
Another vegan lifestyle blogger with a passion for fashion, Marta Canga is eager to help keep her followers on the right track. She assiduously researches through myriads of vegan and ethical brands in order to compose the most beautiful collections all in one place – so discovering new sustainable brands has literally never been easier. Just to give you a little taster, her latest article puts the exploitative diamond industry under the spotlight whilst offering eco-friendly brand alternatives that just ooze elegance and class. Educational, surprising, and inspiring, Marta Canga proves that, as Monroe famously sang, diamonds can still be a girl’s best friend after all (exhale of relief).
Former full-time clothes designer turned consumer-conscious eco warrior, Singe has all the tools to provide you with timeless and stylish outfit ideas that don’t hurt the planet. Done through her capsule wardrobe system that she routinely publishes on her blog every season, she encourages us to become ‘curious-and critical consumers’ by re-using and repairing second-hand clothing, and points us in the direction of her favourite eco-conscious brands if we fancy something new. What I find particularly inspiring about this influencer is her relatability and understanding for her followers about the common fear of ‘not being good enough’ in the eco community, a way of thinking that can kill our courage and passion to make a difference. Instead, she offers gentle (but consistent) encouragement to “strive for progress, not perfection”.
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Is this heat-wave making you long for some vitamin sea? I know that I am ?☀️? @moonific_shop , a new online retail shop for socially and environmentally conscious brands has recently launched their IG account with an interactive sustainable swimwear catalogue just in time for summer! The catalogue features 18 of the best ethical and eco European swimwear brands with a wide range of styles – from classic cuts to sporty chic. Follow @moonific_shop for great sustainable fashion finds as well as information on best practices and click on the link in their bio to access their brand new swimwear catalogue? Dive into summer with a clean conscious, look good and feel even better! ? [Ad] . Side note: check out the end of the of the e-catalogue for some inspiring Europe based sustainable fashion bloggers ✨ . . . . #summervibes #sustainablefashion #sustainableliving #ecofashion #locallymade #madeineurope #ethicalfashion #ecoswimwear #summerstyle #theartofslowliving #ecofriendly #ecofriendlyfashion #savethefishies #plasticsucks #plasticfree #oceanlovers #ecolife #greenlife
Perhaps ‘luxury’ and ‘sustainability’ are two words you may not think conventionally belong together in the same sentence? That’s understandable, I myself used to associate sustainable lifestyle as synonymous with outdoor toilets and putting herbs in your tea. However, Nataly is an icon for the conjoining of ethical luxury and conscious lifestyle, proving to us all that sustainability doesn’t mean lowering our standard of living. Watch your misconceptions melt away and be replaced with excitement as you scroll down her feed of endless high-end style opportunities.
Livia Van Heerde @livivanheerde
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Do you know what the Paris Agreement and the UNFCCC are? “With 197 Parties, the United Nations Framework Convention on Climate Change (UNFCCC) has near universal membership and is the parent treaty of the 2015 Paris Climate Change Agreement. The main aim of the Paris Agreement is to keep a global average temperature rise this century well below 2 degrees Celsius and to drive efforts to limit the temperature increase even further to 1.5 degrees Celsius above pre-industrial levels. The UNFCCC is also the parent treaty of the 1997 Kyoto Protocol. The ultimate objective of all agreements under the UNFCCC is to stabilize greenhouse gas concentrations in the atmosphere at a level that will prevent dangerous human interference with the climate system, in a time frame which allows ecosystems to adapt naturally and enables sustainable development.” @unfccc Did you learn something new about these two? #climatechange #unfccc #parisagreement #un #climatechangeisreal #climateaction #climatechangeawareness #sustainableliving #sustainability #sustainable #sustainablelifestyle #sustainabilityblogger #queenmaryuniversity #queenmaryuniversityoflondon
Another favourite of mine, Livia Van Heerde’s Instagram page features a compilation of gorgeous outfit ideas. However, not to be reduced to just a great fair fashion icon, her blog covers every hot eco topic to date, from sustainable travel, green lifestyle, charity motives- you name it. At only 22 years old but reigning in a massive 17.5k followers on Instagram alone, Livia Van Heerde is a popular yet relatable role model for all young people who want to get involved in sustainable practice.
Well spent @wllspnt
Have you ever scoured the internet for sustainable lifestyle or fashion blogs and realised that it’s not exactly brimming with fashion tips relatable to the needs and likes of men? Even if you’re only thinking about it now- I’m guessing your answer is probably yes. Well, introducing Well Spent; a non-pretentious, nonchalant blog that avoids preaching/ guilt tripping its followers into changing their lifestyles, and instead, focuses on featuring ethically sourced, responsibly made products ‘that don’t cost an arm or a leg’. All the products featured are handpicked by the blog creator, Brad, and only features items that he would wear himself. So, to all the eco-conscious men out there – this one’s for you.
So, there you have it; six prime examples of sustainability pioneers all making either small or big differences in their lifestyles wherever they can to work towards the same goal – a greener planet.
Although there is nothing at all wrong with preferring the ‘hippy’ way of life (whatever floats your boat), green living is not about dropping off the grid, and it’s not even about depriving yourself of the things you love. It’s about making small changes here and there, being more consumer conscious, and knowing where to look.
Who’s your ethical fashion guru? Has your favourite ethical influencer made the list? Tell is in the comments!
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