Being on trend doesn’t have to mean compromising your values. Here are 5 of the most popular sustainable clothing brands showing you how to be both contemporary and eco-friendly.
Today, our single-use culture is having a disastrous impact on our environment. In the fashion industry, the desire to stay on trend has given rise to “fast fashion”, allowing people to buy clothes quickly and cheaply. This means that clothing is being thrown away after only a few uses and, according to the Environmental Audit Committee, the UK is one of the biggest culprits. In fact, we have the highest consumption of new clothing per head in Europe.
Unsurprisingly, this makes the fashion industry a major contributor to greenhouse gases, landfill and water pollution. However, there are also many ways that we can improve on this situation.
Although it can be difficult to resist the temptation to buy cheap, unsustainable clothing from the high-street, we should be investing in beautiful clothing that will last a lifetime. Buying from sustainable brands is a great way to reduce waste, without having to sacrifice your own sense of style!
Here are 5 of the hottest eco-friendly brands right now:
BEEN is a London based company that recognises the harmful impact we have on our environment and wants to do something about it. By turning waste materials into beautiful, long-lasting accessories, they are helping to reduce the amount of landfill.
The products are made from leather off-cuts and plastic bottles that have been turned into fabric. They also come in a range of bold colours – perfect for nights out, daytime wear or even the beach!
Soumati’s philosophy is a simple one: “doing things in a kinder way.” They believe in respecting the natural world, which is why all their garments are made using certified organic and fair-trade materials.
Their beautifully simple designs have even been hand-drawn by Soumati’s founder, Myriam Achour. If you love the environment and minimalist clothing, this brand is perfect for you!
Rakha is dedicated to its social and environmental responsibility as a fashion company. They use bio-degradable and recycled materials to make their clothing and are aiming to achieve a closed loop system.
Rather than focusing on trends, Rakha re-designs classic garments, meaning they are understated, but beautiful.
Vildnis is committed to making clothing that is kind to everyone and everything. They are always striving to use the most sustainable materials and processes, while also ensuring that workers are treated fairly and that no animals are harmed.
Many of the garments are vibrant and fun. After all, who says you can’t help the environment and look great at the same time?
The Salvage are fighting for real change in the fashion industry, having seen the harm that it is causing our planet. They are the first brand in Europe to create activewear from recycled plastic bottles, which shows their drive and initiative.
The garments themselves are comfortable, as well as visually striking – The Salvage is the answer to your activewear needs!
If you buy clothing from these brands and others like them, you will be helping to drive the movement towards a culture of slow fashion. This is the concept of buying clothes of higher quality and made using sustainable processes and materials, and doing so less frequently.
Not only would this improve our impact on the environment, but it also benefits us – we can have beautiful clothes that last a lifetime!