Summer happens every year. Yet, every single year we continue on the hunt for the perfect bikini or swimsuit. Even the most environmentally-inclined of us struggle to find an ethical model that looks and feels good, and that lasts.
Experts claim that there are over 600,000 tons of fish nets in the ocean killing marine wildlife and destroying coral reefs as a result. The urgency for more sustainable options has therefore never been more obvious. Luckily, this stroke a chord with conscious fashion designers all over Europe. There are now numerous brands out there worth your penny.
We thought we would make the search a bit easier and found some of these for you. These might cost a little more than most fast fashion options found in the high street, but they’ll last you longer and you’ll know that you’ve supported an ethical business.
Is your summer break around the corner? Are you still hunting for the perfect ethical swimsuit? There are at least 10 sustainable brands out there worthy of your attention.
These are our top 2019 European swimwear brands for women:
Stidston Swimwear creates beautiful, out-of-the-ordinary ethical swimwear for men and women, handmade with velvet and other materials from recycled post-consumer and ocean plastic waste.
UND stands against fast fashion trends by creating beautiful ethical designs without compromising on durability and style. Its swimwear is 100% made in Italy using lycra from recycled plastics found in the ocean.
WeAreNativ’s ethos is to make sustainability sexy, designing modern pieces for the wild, nomadic and mindful woman. It draws influence from futurism, music, and street culture, showing eco-fashion can also be cool.
RESET PRIORITY creates award-winning elegant pieces full of character designed to enhance your confidence, using the finest eco-friendly regenerated materials from Italy ensuring it is comfortable and durable.
RubyMoon rescues materials from our oceans to create the best fitness swimwear possible – and then uses 100% of its profits to support women in 13 countries to launch their own businesses as a path out of poverty.
boo surfwear designs swimwear for the ocean lover, making adjustable, reversible, and flattering bikinis from Econyl® (reclaimed sea-waste) and Lycra® Extra Life, protecting you from the UV Light while also being 5 times more durable than a regular bikini.
CURMS was born out of a deep love for both surfing and textiles, combining comfortable activewear with beautiful, intricate design. Each piece is fairly handmade by an Indonesian community that receives a donation for every item sold.
SixtyNinety makes swimwear using a closed-cycle approach: each piece is made in small factories run by women using Fluity CO2, a textile made from biodegradable yarn that uses 60% reclaimed water and decomposes within 3 years of being disposed of.